Friend
New York Media Formats:
- Subway Interior Cars
- 1-Sheet and 2-Sheet Posters
- Urban Panels
- Subway Brand Trains
- Station Domination
Los Angeles Media Formats:
- Bulletins
- Walls
- Bus King with Headliners
- Bus Kings
- Bus Shelters
Outcomes
Friend, an AI-powered wearable, took over New York and Los Angeles positioning itself as "a new kind of companion."
Friend’s campaign sparked conversation IRL and URL – fueling awareness globally around the new AI wearable that promises to be “your closest confidant.”
The campaign didn’t just get New Yorkers talking – brands like Heineken felt compelled to join the discourse as well!
Source: “200,000 People Have Purchased the Controversial AI Friend Necklace,” Cosmopolitan