New York City
BILLBOARDS &
OOH ADVERTISING
OUTFRONT's presence is unrivaled in NYC, reaching 99% of New Yorkers weekly across the 5 boroughs and surrounding Westchester, Rockland, Fairfield, Nassau, and Suffolk counties with strategically placed outdoor advertising.
From NYC billboards, street furniture, and lifestyle centers to MTA transit bus, subway, and commuter rail, our media connects you with the right audience at the right time and in the right places.
Leveraging the comprehensive reach of the MTA Advertising Network, we offer immersive marketing experiences that resonate with the rhythm of New York City. Whether through vibrant subway and rail advertising campaigns that catch the eyes of on-the-go commuters or impactful bus advertising that travels along the bustling streets, our strategies are designed to create a lasting impression.
The city includes both daily commuters and tourists alike, all passing through different media touchpoints and some of the world’s most iconic locations like Times Square.
From NYC billboards, street furniture, and lifestyle centers to MTA transit bus, subway, and commuter rail, our media connects you with the right audience at the right time and in the right places.
Leveraging the comprehensive reach of the MTA Advertising Network, we offer immersive marketing experiences that resonate with the rhythm of New York City. Whether through vibrant subway and rail advertising campaigns that catch the eyes of on-the-go commuters or impactful bus advertising that travels along the bustling streets, our strategies are designed to create a lasting impression.
The city includes both daily commuters and tourists alike, all passing through different media touchpoints and some of the world’s most iconic locations like Times Square.
99%
Market Coverage — 99% of the population reached weekly
Source
GEOPATH, 2019
GEOPATH, 2019
30M
Major City — #1 Most densely populated major city in the US with nearly 30 million residents
Source
US CENSUS
US CENSUS
50K
Digital Deployment — 50,000 digital screens deploying in the MTA subway system, transforming the commuter experience of the #1 busiest U.S transit system
Source
APTA
APTA
AVAILABLE MEDIA
Subway
Target the hard-to-reach subway commuter audience, including corporate decision makers and executives, with high impact subway display ads.
Bus
These moving billboards circulate the busiest areas of major metropolitan cities and provide exposure to local commuters, drivers, and pedestrians.
Commuter Rail
Rail advertising puts your message right in front of your audience when and where they are in need of a distraction.
Digital Transit
Digital transit options can target a pedestrian audience exposed to buses/rail or subway-friendly audience to bring your message to the masses.
Deliver Impact in New York
1. How many impressions do billboards in New York City generate daily?
On average, a billboard in New York City delivers over 1.4 billion impressions weekly, with a CPM of $12.43.
2. Can outdoor ads be placed near sports arenas like Madison Square Garden or Yankee Stadium?
Yes, outdoor ads can be placed near major sports venues like Madison Square Garden (MSG) and Yankee Stadium:
3. How can my brand use data to select the best ad locations in New York City?
Brands can work with our Account Executives to align ad placements with campaign goals. We use platforms like smartSCOUT and Geopath to identify high-density audience segments and optimize reach and frequency.
4. Are there cost-effective OOH advertising options for businesses with a limited budget in NYC?
Yes, we offer a wide range of media formats and packages tailored to brands with varying budget levels.
5. Are short-term or seasonal outdoor campaigns available in NYC?
We support flexible campaign durations - from 4-week activations to seasonal campaigns aligned with specific events or messaging windows.
6. How quickly can a billboard campaign launch in New York City?
On average, a billboard in New York City delivers over 1.4 billion impressions weekly, with a CPM of $12.43.
2. Can outdoor ads be placed near sports arenas like Madison Square Garden or Yankee Stadium?
Yes, outdoor ads can be placed near major sports venues like Madison Square Garden (MSG) and Yankee Stadium:
- Yankee Stadium: Strong transit presence including Metro-North Railroad Station and nearby subway stops.
- MSG: Includes transit formats and Digital Bulletins such as the Penn Digital facing MSG.
3. How can my brand use data to select the best ad locations in New York City?
Brands can work with our Account Executives to align ad placements with campaign goals. We use platforms like smartSCOUT and Geopath to identify high-density audience segments and optimize reach and frequency.
4. Are there cost-effective OOH advertising options for businesses with a limited budget in NYC?
Yes, we offer a wide range of media formats and packages tailored to brands with varying budget levels.
5. Are short-term or seasonal outdoor campaigns available in NYC?
We support flexible campaign durations - from 4-week activations to seasonal campaigns aligned with specific events or messaging windows.
6. How quickly can a billboard campaign launch in New York City?
- Static Billboards: Require approximately 4 weeks for production and installation.
- Digital Formats: Offer quicker turnaround times, ideal for brands needing fast deployment.
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