1. How many impressions do highway billboards in New Jersey deliver daily?
On average, a highway billboard in New Jersey delivers over 70,000 impressions on a daily basis that is 500,000+ weekly against A18+.

2. How effective are New Jersey billboards at reaching NYC commuters?
10% of New Jersey’s workforce commute to New York City daily. OUTFRONT’s Digital and Billboard coverage dominates the three major crossing points into Manhattan; the George Washington Bridge, Lincoln Tunnel, and Holland Tunnel (Source: NorthJersey.com, Oct 2023)

3. What outdoor ad types work best for short-term or event-driven campaigns in New Jersey?
For short-term or event-driving campaigns, digital billboards and posters are the best media types. Posters provide higher frequency and an opportunity to saturate the market for short campaigns. Digital Billboards is very turnkey allowing advertisers to stay relevant with up-to-date messaging and other capabilities such as dayparting and countdowns.

4. What factors influence the cost of billboard advertising in New Jersey?
A major factor that influences the cost of a billboard in New Jersey is demand. There are certain areas across the state and roadways that have a higher demand than others which results in driving the cost. Other factors include seasonality and proximity to major POIs such as “The Shore,” airports, stadiums, and NYC crossings.

5. What are the lead times for launching a billboard campaign in New Jersey?
A lead time of 4 weeks is recommended for static media types and 2 weeks for digital media.

6. What is the minimum campaign duration for outdoor ads in New Jersey?
Depending on your campaign goals and budget, a campaign can run for as short as a few hours or for an annual basis. Let’s talk about what you are trying to achieve and your budget to determine what is the best option for you.